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In the C-1, C-2, C-3, I, and HI Zoning Districts, each business establishment located therein shall be allowed to erect and maintain permanent type signs for the advertising of its service or products, and the sign may be either attached to the principal building in which the business is situated, or be freestanding. Business establishments that face on two streets shall be allowed one such sign for advertising on each street. The signs shall be subject to the following restrictions:

A. The accumulated total area (total combined size) of all permanent type signs erected by a business establishment shall be no more than 100 square feet in the C-1 zone and no more than 200 square feet in the C-2, C-3, I, and HI Zoning Districts.

B. A sign panel with advertising on both sides thereof shall be considered one sign.

C. In no event shall any portion of any sign extend to a height of more than 35 feet above the surface of the ground.

D. Any sign incidental to a business shall be erected only upon the parcel, tract, lot or site upon which the business establishment is located.

E. Two (2) portable type signs, each of a size no larger than 12 square feet and extending to a height of not more than four feet above the surface of the ground, may be displayed by a business establishment during regular business hours solely upon its privately owned property.